15% discount code at Revolve app store
Copy this code and use at checkout
15% discount code for your first purchase from Revolve app store.
Expires: No Expires
Submitted: 2 years ago
15% discount code at Revolve play store
Copy this code and use at checkout
15% discount code for your first purchase from Revolve play store.
Expires: No Expires
Submitted: 2 years ago
Free shipping on orders over £70
Deal Activated, no coupon code required!
Don’t miss out on free shipping on orders over £70.
Expires: No Expires
Submitted: 2 years ago
Revolve 10% discount for e-newsletter members
Deal Activated, no coupon code required!
10% discount on your first purchase when you subscribe to Revolve’s e-newsletter.
Expires: No Expires
Submitted: 2 years ago
Revolve
As a trusted, premium lifestyle brand and go-to online source for discovery and inspiration, we deliver an engaging customer experience with a broad yet curated offering of more than 49,000 clothing, footwear, accessories and beauty styles. Its dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers and more than 1,000 emerging, established and owned brands. Through 18 years of ongoing investments in technology, data analytics and innovative marketing and merchandising strategies, it is creating a strong platform and brand that it believes will connect with a new generation of consumers and redefine fashion retail for the 21st century.
Revolve was founded in 2003 with the vision of leveraging digital channels and technology to transform the shopping experience. Believing that traditional retail was either too mass-market or too limited, struggled to consistently deliver on-trend products, and failed to connect with young consumers, Revolve’s founders created a scaled, one-stop shop for young, aspiring consumers. Its models, which are more targeted than department stores or mass-market online retailers and offer a broader selection than specialty retailers, allow it to serve consumers more effectively.
To enhance traditional retail’s product offerings, they have created a proprietary, proprietary technology platform to manage nearly all aspects of traditional retail, with a particular focus on developing advanced and highly automated inventory management, pricing and trend forecasting algorithms. Their proprietary technology leverages a vast network of hundreds of thousands of styles, up to 60 attributes per style, and data from millions of customer interactions to create a strategic asset of hundreds of millions of data points.
They complemented these efforts with an organization built from the ground up to make decisions in a data-first, customer-focused way. Together, this enables a “read and react” product approach; By making superficial purchases at first, then using our proprietary technology to identify strong sellers and reorder, they transform the fashion cycle from a predictive art to a data-driven science. This approach manages inventory and fashion risk while facilitating continuous innovation, with an average of more than 900 new styles released per week in 2020. As a result, approximately 77% of its net sales in 2020 were at full price; They define this as selling at not less than 95% of the full retail price.
Strong branding and innovative marketing strategies connect with the increasingly important millennial demographic. Coming of age in a hyperconnected, digital world, these consumers have unique shopping preferences, spend their time in different environments, and respond to a different style of messaging than past generations. While their marketing competencies extend far beyond social media, they are recognized as pioneers and leaders in social media and influencer marketing.
Tracked and managed using their proprietary internal technology platform, they have built a community of thousands of influencers and brand partners, including many of the most influential social media celebrities in the world. They believe that through its deep relationship, history of mutually beneficial partnerships, exciting social events and recognized leadership position, it has become the partner of choice for influencers around the world and provides a significant competitive advantage. These marketing efforts deliver authentic, aspirational experiences and lifestyle content that increases loyalty and retention. They pair this emotional brand marketing with advanced, data-driven performance marketing to further increase profitable customer acquisition, retention and lifetime value.
Data-driven sales and innovative marketing capabilities enable a strong owned brand strategy that drives consumer demand, increases control of the supply chain and expands profit margins. It creates a portfolio of 24 brands, each with unique qualities and supported by independent marketing investments. They believe consumers perceive them as highly desirable, independent brands rather than private labels or house brands. As a result, its owned brands represented six of the top 10 brands and 26.7% of the Revolve segment’s net sales in the year ended December 31, 2020.
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